The Levi’s® brand epitomizes classic American styles and effortless cool. Since the invention by Levi Strauss in 1873,
They are the most sucessful, widely recognised and often imitated clothing products in the history of apparel. Over successive generations, Levi’s® jeans have captured the attention, imagination and loyalty of diverse individuals.
LEVI’S has been the uniform of pioneers for last 150 years. For Spring/Summer 2012, LEVI’S® is showcasing 7 exciting, young Pakistanis in the creative field. Who have unique approaches to their respective arts? Each one of these people represents the face of a new Pakistan, one that is undeniably progressive, strongly ethical, and brash in its talent, connected to its roots yet in sync with the global dialogue. These young cultural ambassadors not only represent the best talent of a bold new country, but are digitally savvy, socially responsible and collectively embody the Go Forth spirit of the Levis brand.
The spring 2012-2013 women’s collection will feature a wide variety of innovative trend-right finishes ranging from bright indigo, tomato red and washed down grey to authentically crafted and worn looks. Finishes will be offered in both our classic and modern rise as well as a variety of lenghts including the must-have looks for the season, the new ankle skinny.