The reason for a good, not excellent opening (as was widely expected after the first theatrical promo) was also highlighted here – ‘The newer set of promos were average due to which curiosity build up wasn’t as strong towards the days leading to the film’s release’.
While it was a given that 50 crore opening weekend would be a long haul, it was felt that 40 crore would most comfortably get crossed.
However that wasn’t the case to be as ‘Bol Bachchan’ collected 39 crores and just fell a little short of the milestone. Reason being that even though Sunday was bountiful, 12 crores each coming on Friday and Saturday meant that the gap widened for ‘Bol Bachchan’ before it could reach the coveted spot.
Directed by:Prabhu Deva
Produced by:Sanjay Leela Bhansali,Ronnie Screwvala
Screenplay by:Shiraz Ahmed
Editing by:Santosh Pawar
Studio: SLB Films
Distributed by: UTV Motion Pictures
Release date(s):1 June 2012
Running time:130 minutes
Budget:40 crore (US$7.98 million)
Box office:130.45 crore (US$26.02 million)(5 weeks domestic)